From the Introduction: What's This All About? If I had to summarize the essence of this book in one sentence it would be, "the fastest path to the money." I've purposely put this as early as humanly possible in the book because I don't want to waste your time. I know for a certainty that this opening sentence will be off-putting to a large number of people and frankly I'd much prefer they read someone else's business book full of ear-tickling clichés like "follow your passion," "work hard," "hire the right people," blah blah blah. If that's what you're after, then search Amazon. There'll be a gazillion business books there for you on all these airy-fairy concepts and much more, mostly written by professional authors and researchers who've never actually built a high-growth business. This book is blatantly and unashamedly about growing your business fast and reaping the rewards of that kind of success. Excerpted from The 1-Page Marketing Plan: Get New Customers, Make More Money, and Stand Out from the Crowd by Allan Dib All rights reserved by the original copyright owners. Excerpts are provided for display purposes only and may not be reproduced, reprinted or distributed without the written permission of the publisher.