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The 1-page marketing plan Cover Image Book Book

The 1-page marketing plan / Allan Dib.

Dib, Allan, (author.).

Record details

  • ISBN: 9781989025017
  • Physical Description: pages cm
  • Publisher: Vancouver, BC : Page Two Books, 2018.

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Subject: Marketing > Planning.
Small business marketing.

Available copies

  • 1 of 2 copies available at Missouri Evergreen. (Show)
  • 0 of 1 copy available at Cameron Public. (Show)
  • 0 of 1 copy available at Cameron Public Library.

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  • 0 current holds with 2 total copies.
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Location Call Number / Copy Notes Barcode Shelving Location Status Due Date
Cameron Public Library NF BUSINESS 658 DIB (Text) 32311111199389 Non-Fiction Checked out 05/14/2024
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Syndetic Solutions - Table of Contents for ISBN Number 9781989025017
The 1-Page Marketing Plan : Get New Customers, Make More Money, and Stand Out from the Crowd
The 1-Page Marketing Plan : Get New Customers, Make More Money, and Stand Out from the Crowd
by Dib, Allan.
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Table of Contents

The 1-Page Marketing Plan : Get New Customers, Make More Money, and Stand Out from the Crowd

SectionSection DescriptionPage Number
Acknowledgmentsp. 1
Introductionp. 5
Act 1The "Before" Phasep. 31
Chapter 1    Selecting Your Target Marketp. 33
Chapter 2    Crafting Your Messagep. 45
Chapter 3    Reaching Prospects with Advertising Mediap. 81
Act IIThe "During" Phasep. 101
Chapter 4    Capturing Leadsp. 103
Chapter 5    Nurturing Leadsp. 111
Chapter 6    Sales Conversionp. 131
Act IIIThe "After" Phasep. 153
Chapter 7    Delivering a World-Class Experiencep. 155
Chapter 8    Increasing Customer Lifetime Valuep. 179
Chapter 9    Orchestrating and Stimulating Referralsp. 201
Conclusionp. 217
About The Authorp. 227
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